Punjab Kings partnership with CP PLUS: After an impressive campaign in the 2025 season of the Indian Premier League, where Punjab Kings reached the final, the franchise is now gearing up for IPL 2026 with renewed ambition and a strong commercial boost.
In a major development, Punjab Kings has announced CP PLUS as its new Title Sponsor for IPL 2026, marking a strategic partnership aimed at strengthening the team’s brand ecosystem and expanding its nationwide presence.
Punjab Kings partnership with CP PLUS
The partnership between Punjab Kings and CP PLUS goes beyond traditional sponsorship. It is designed as a season-long collaboration focused on:
- Digital-first storytelling campaigns
- On-ground activations during matchdays
- Fan-focused interactive experiences
- Technology-driven stadium integrations
- Enhanced digital engagement platforms
This alliance aims to make matchdays more immersive and engaging for fans across India, especially in today’s digitally connected era.
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CP PLUS Sees Strong Parallels with Cricket Excellence
Speaking about the partnership, Aditya Khemka, Managing Director of CP PLUS, emphasized the emotional and strategic value of the collaboration.
According to him, cricket unites millions across India, and CP PLUS has long supported the sport. He highlighted that both high-performance sports and CP PLUS share common values such as:
- Discipline
- Precision
- Consistency under pressure
He also noted that Punjab Kings’ fearless approach and deep connection with fans align perfectly with CP PLUS’s vision. As Title Sponsor, the brand sees this as a powerful platform to connect with a nationwide audience while reinforcing its focus on trusted, technology-led security solutions.
Punjab Kings Leadership Welcomes the Partnership
CEO Satish Menon on the Collaboration
Satish Menon, CEO of Punjab Kings, expressed excitement about welcoming CP PLUS into the franchise family. He described the partnership as one built on a shared vision and strong mutual value, adding that both brands look forward to an exciting IPL 2026 season together.
Chief Commercial Officer Saurabh Arora on Brand Impact
Saurabh Arora, Chief Commercial Officer of Punjab Kings, highlighted CP PLUS as a trusted brand deeply connected with everyday India. He stated that the partnership is highly relevant for the IPL audience and aims to create strong consumer impact throughout the season.
The goal is clear:
👉 Bring fans closer to the Punjab Kings experience.
👉 Deliver measurable brand engagement across platforms.
What This Means for IPL 2026 Fans
With this partnership, fans can expect:
- More interactive matchday experiences
- Stronger digital campaigns
- Technology-enabled engagement inside stadiums
- Enhanced brand collaborations across platforms
Punjab Kings is not just preparing for IPL 2026 on the field—but also building a stronger off-field ecosystem that connects fans, technology, and entertainment.
Final Thoughts: Punjab Kings partnership with CP PLUS
As IPL 2026 approaches, Punjab Kings’ partnership with CP PLUS signals a strong commercial and strategic move. After reaching the final last season, the franchise is clearly aiming higher—both in performance and brand growth.
This collaboration could become one of the most impactful sponsorship stories of IPL 2026.
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